13P is four stories high

Perseverance may the most important quality you can cultivate as a playwright. For example, stick with your dream of being a producing collective long enough, and you may find yourself attracting a spectacular staff of unpaid volunteers who will work 16 straight hours to pull off a gorgeous and glamorous benefit.

It seems like just a few moments ago (though it was actually seven years) that Joy Katz was designing the 13P logo on her laptop. Last week that logo was projected four stories high on the outside of the building across the street from 3LD in downtown Manhattan. (With animated falling leaves, yet.)